API Integrations 101 Connecting Your Business Systems

Most growing businesses end up running several separate pieces of software — a CRM, an accounting platform, an e-commerce system, internal tools — each good at its own job, but not naturally talking to each other. Integrations are how you close that gap. Here’s a practical, non-technical guide to what they are, when they’re worth it, and how to approach them without creating a fragile mess.